Playbooks

How Belkins runs these inboxes

One playbook per scenario: the beat the game scores, and the method behind the best move. The clients and prospects are fictional; the method and its sources are not.

• The Quiet VP

  A VP of Operations who opens your email and says nothing. The scenario is fiction; the way Belkins works that inbox is not. Each beat below is the moment the game scores, with the method behind the best move.

• Price First

  A Controller who asks about money before he asks what you do. The client, the prospect and every figure in the thread are fiction; the method for a price-first buyer is how Belkins SDRs handle finance every week.